Smart? Dumb? Thoughts?

Since Valve basically has the PC market cornered with their Steam service, they have started to deny EA games (including Battlefield 3) from being on their service because EA has launched a competing service, Origin. Do you think they can force EA out of the digital distribution market and back into the loving embrace of Steam? Do you think EA will miss out on that much of the market for going off and doing their own thing, or do gamers not even care how they get their game?